Privacy Policy

Overview

Please read this policy carefully. By using our website at wildfireco.io or submitting information to us, you acknowledge that you have read and understood this privacy policy.

Who we are

WildFireCo is a company registered in England and Wales with Companies House, trading as WildFire. We operate the website wildfireco.io and any associated services.

For the purposes of UK GDPR, WildFireCo acts as the data controller for the personal data it processes.

If you have any questions about this policy or your personal data, you can contact us at: hello@wildfireco.io

Data we collect

We collect personal data in the following ways:

Information you provide to us directly

• Your name and email address when you submit our contact form
• Your role (whether you are looking to hire a creative or list your talent)
• Any information you include in your message to us

Information collected automatically

• Your IP address and browser type when you visit our website
• Pages visited, time spent on pages, and referring URLs
• Device type and operating system

This technical data is collected via standard web server logs and analytics tools. It is used in aggregated, anonymised form where possible.

Information from cookies

We use cookies to improve your experience on our website. See the cookies section below for more detail.

How we use your data

We use your personal data for the following purposes:

• To respond to your enquiry when you submit our contact form
• To match creatives with project opportunities (when you list your talent with us)
• To improve and develop our website and services
• To comply with legal obligations
• To detect and prevent fraud or abuse of our services

We will not use your data for automated decision-making or profiling that has a legal or similarly significant effect on you.

Legal basis for processing

Under UK GDPR, we rely on the following legal bases to process your personal data:

• Legitimate interests — to respond to your enquiries and improve our services, where these interests are not overridden by your rights
• Contract performance — where we are entering into or performing a contract with you (for example, if you list your creative services with WildFire)
• Legal obligation — where we are required to process your data to comply with applicable law
• Consent — where we have obtained your explicit consent, for example for optional marketing communications

Sharing your data

We do not sell your personal data. We may share it with:

• Service providers who help us operate our website and services (e.g. hosting providers, form submission services, email providers). These providers are bound by data processing agreements and may only use your data to provide services to us.
• Law enforcement or regulatory authorities where we are required to do so by law or a court order.
• Professional advisers such as lawyers or accountants, where necessary, under obligations of confidentiality.

Where we share data with third parties outside the UK, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements.

Data retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law.

• Contact form submissions are retained for up to 24 months from the date of your enquiry
• Website logs are retained for up to 12 months
• If we enter into a contract with you, we may retain relevant data for up to 7 years to comply with legal and tax obligations

When data is no longer required, it is securely deleted or anonymised.

Your rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right of access — to request a copy of the personal data we hold about you
• Right to rectification — to request correction of inaccurate or incomplete data
• Right to erasure — to request deletion of your personal data in certain circumstances
• Right to restrict processing — to request that we limit how we use your data
• Right to data portability — to receive your data in a structured, machine-readable format
• Right to object — to object to processing based on legitimate interests or for direct marketing
• Rights related to automated decision-making — not to be subject to solely automated decisions with significant effects

To exercise any of these rights, please contact us at hello@wildfireco.io. We will respond within one month. If you are unhappy with how we handle your request, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

Cookies

Cookies are small text files placed on your device when you visit a website. We use the following types of cookies:

• Strictly necessary cookies — required for the website to function. These cannot be disabled.
• Analytics cookies — used to understand how visitors interact with our website (for example, which pages are visited most). We use anonymised analytics data only.

You can manage or disable cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our website. For more information about cookies, visit allaboutcookies.org.

Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or destruction. These include:

• HTTPS encryption on all pages of our website
• Access controls limiting who within WildFire can access your data
• Regular review of our security practices

No method of transmission over the internet is completely secure. While we take reasonable steps to protect your data, we cannot guarantee absolute security.

Changes to this policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. When we make significant changes, we will update the "last updated" date at the top of this page.

We encourage you to review this policy periodically. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.

Contact us

If you have any questions, concerns, or requests relating to this privacy policy or your personal data, please contact us:

• Email: hello@wildfireco.io
• Website: wildfireco.io
• Jurisdiction: England and Wales

We aim to respond to all enquiries within 48 hours on business days.